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Top 10 Brands of Makeup in USA 2024

Top 10 Brands of Makeup in USA 2024

Top 10 Brands of Makeup in USA 2024

Many makeup brands are on board, producing various categories of cheap cosmetics. There is a wide range in which different cosmetics fall. Presently, a huge ratio of the world’s budget falls on the expenditure on cosmetics brands and makeup items of various kinds.

This ever-increasing annual expenditure at the global level on these items has led to an initiative to produce less costly cosmetics. However, it doesn’t mean that the quality of these cosmetics is compromised.

Although cheap, these cosmetics are still manufactured with great care and precision so as not to harm the skin. Some of the world’s largest cosmetics companies are actively involved in producing and marketing these cosmetics.

It has been determined that the worldwide annual expenditure on Makeup brands, which is currently $ 29 billion, can be reduced to a great extent by using these inexpensive cosmetics.

Has it happened to you that you are looking for a makeup or beauty product and don’t know which one to decide on? Do not worry; it does not happen only to you, and it is increasingly difficult to identify the best makeup brands. 

New makeup brands and product lines are added yearly, making choosing more difficult. Today, we can find practically everything -with different textures, formulas, and colours- where each brand has a distinctive stamp.

There are already several celebrities who have launched their product lines or who have made collaborations with some well-known brands in Chile.

For example, MAC Cosmetics has just launched an eye product line with Denise Rosenthal. For the same reason, here we help you assemble a pack of basic products everyone should have and show you the best cosmetic brands.

Part of the care of your skin.

First, take care of your skin and choose good products. You should advise yourself to choose a good cream for you, whether day or night and if you must correct some spots or scars.

It is important that the cream or creams you choose for your daily skincare meet your skin’s needs (normal, dry, oily, or mixed), that it is light, and above all, that it does not cause irritation.t it is light, and above all, that it does not cause irritation.

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Why is it so important to know what type of skin you have? Here are some differences:

Normal Skin: It is usually characterized by a uniform tone, where the pores are not visible. There is a slight sheen in the areas.

Dry Skin: It has a clear tendency to dry and have closed pores. People with this skin type should worry about keeping it hydrated with a good diet, water, and care products.

Oily Skin: Those with this skin type have problems with blackheads and pimples, especially on the forehead, nose, and chin.

Combination skin: A combination skin is divided into two areas, one that tends to be oily and the other dry, so it must be treated differently.

Follow with foundation and powder.

Another product that must be included in any cosmetic bag is the makeup base. This choice is usually a huge headache, especially when you change brands for the first time. Much more now that the different brands have increased their range of available tones.

For this reason, the main recommendation is to choose the tone most similar to your natural skin colour and, above all, try it on your skin. 

Before, it was said that you should try the colour on your hands, but no, you should do it directly on the face where you will use it. For example, you can try three similar shades on your skin; the one that best incorporates it should be chosen.

After the base, we recommend using compact powder to nuance the colour and blush for your cheeks.

Use concealer and highlighter.

Another great ally in your beauty routine is the concealer. It will allow you to hide or improve the state of your dark circles, but it will also help you reduce the imperfections we all have on our skin, such as spots or marks.

How to use it? Concealers are often used after moisturizer. You must apply the concealer in the area or areas you want to correct; you must blend it gently and then apply the base so that a more uniform tone is seen. In the case of dark circles, you can use it after applying the makeup base.

Top 10 Brands of Makeup in USA 2024

We also advise you to consider the illuminator, which will help you give a few small touches of light to your face. Try using it on your tear ducts, at the top of your eye, or above your cheekbones.

Highlight your eyes

Also, you can not miss makeup for your eyes. That’s right, include mascara or mascara and eyeliner in your makeup set. If you want to highlight the look, you can incorporate a set of shadows of neutral colours, such as earth colours and beige.

Don’t forget the lips.

As a final touch to any makeup, you should add lip gloss. It can be in shades of pink, natural, or vibrant, like fuchsia or red.

Includes accessories: Brushes and brushes

You must remember to have some brushes and brushes to spread and blur the makeup, making the makeup process much easier.

Consider cleansing products for your face.

Finally, you cannot forget something very important: cleanse your skin daily after a day with makeup. Therefore, you should have some cream, oil or wet wipe in your cosmetic bag to facilitate this work.

Now that you know what products you need, we will tell you the best makeup brands.

Top 10 Brands of Makeup in the USA 2024

Among the various cosmetics companies, L’Oréal is the biggest and the biggest brand involved in the production of cosmetics. There is a wide range covering all categories of Makeup brands.

These two broad categories are cheap and expensive cosmetics. The most famous and largest company is L’Oréal, known for producing Makeup brands.

It was founded in 1909 by Eugene Schueller. It was a company intended to produce and develop expertise in hair colouring.

Each market is developed and established according to the demands and needs of the community around it.

This is why the market for cheap makeup brand users was first developed in the United States in the 1910s by three well-known major makeup brands: Elizabeth Arden, Helena Rubinstein, and Max Factor.


You will feel as glamorous and sophisticated as Coco herself while wearing CHANEL makeup. The brand’s luxury beauty products are just as chic as the clothes they create. While a single lipstick can set you back around A.U. $ 50, the quality of this cosmetics line is well worth the extra cost.

Chanel is a French fashion house focusing on women’s haute couture and ready-to-wear luxury goods and accessories.

The company is owned by Alain Wertheimer and Gérard Wertheimer, the grandsons of Pierre Wertheimer, who was one of the first business partners of the dressmaker Coco Chanel.

Here are some famous items:

  1. Handbags
  2. Fragrance
  3. Makeup
  4. Shoes
  5. Fashion
  6. Spring-Summer 2024

2. Estee Lauder

Estee Lauder has showcased women’s beauty since 1946 and is now one of the world’s most renowned cosmetics companies. The brand’s products, including makeup, skincare, and perfumes, are innovative, technologically advanced, and effective.

Estee Lauder is undoubtedly one of the most well-known luxury skincare and makeup brands on the market and has been a huge influence in the industry. Products like the Estee Lauder Advanced Night Micro Cleansing Foam have to lead the way for soft, gentle, barely there.

Top 10 Brands of Makeup in USA 2024

Is Lancome or Estee Lauder better for skin care? Both Estee Lauder and Lancome have excellent skin care lines. … Lancome is typically preferred by people with more sensitive skin since it is less likely to dry the skin out. In contrast, Estee Lauder’s products are typically more popular with oily skin.

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Key points to remember. Estee Lauder was founded in 1946 and is a leading beauty and skincare company. Estee Lauder has a large portfolio of luxury and affordable brands and a variety of companies and subsidiaries.

3. Dior

Creativity, luxury, and excellence are words associated with Dior and its range of cosmetics. If you have not tried any of the brand’s products, do so immediately. Dior Addict lipstick is the brand’s signature product and a great place to start.

However, the line belongs to the perfumes and cosmetics portfolio of the world’s largest luxury group, the LVMH Group. Nevertheless, Christian Dior SE and LVMH are headed by chairman Bernard Arnault, and Christian Dior SE is the major shareholder of LVMH.

The Dior Diorskin Forever 24H Foundation Is the Best Foundation I’ve Ever Used. Dior pays and allows its products to be tested on animals when required by law.

Dior sells its products in stores in mainland China, where animal testing is mandatory for all imported cosmetics. Dior is also owned by LVMH, a parent company that is not cruelty-free.

The waterproof formula of the Dior Backstage Face & Body foundation creates an invisible mesh on the skin and resists extreme conditions: workout sessions, water, extreme temperatures, and humid environments. It even resists the bright lights both backstage and above the catwalk.

4. L’Oreal

I’ve used L’Oreal in the past, tried other cosmetics, and recently went back to L’Oreal. Their old commercial was “Loreal because I’m worth it.”

The French company offers women luxury and superior quality cosmetics at affordable prices everywhere. It is one of the best drugstore makeup products for the price.

When it comes to beauty, L’Oreal is a global leader. The French company offers women luxury and superior quality cosmetics at affordable prices everywhere.

Whether you need foundation, eyeliner, lipstick, or any other makeup product, you’ll always be satisfied with L’Oreal. We are proud that more than 2/3 of products sold in the U.S. are manufactured in the U.S.

Generating more than $7 billion in sales annually, L’Oréal USA is committed to growth through sustainable innovation, driven by the Sharing Beauty With All program for sustainable development across the Group’s value.

5. Lancome

Avant-garde science and beauty become one at the legendary makeup brand Lancome. Created by Armand Petitjean in 1935, the label has been delivering French elegance worldwide for over 80 years.

Their fragrances are divine, their makeup, in general, is wonderful, their mascara is great, and their eye shadows are something special.

If skincare is what you spend on, it might be worth looking elsewhere. But if eye makeup is your thing, Lancome is worth the splurge.

Top 10 Brands of Makeup in USA 2024

L’Oréal owns Lancôme, and the two brands have many crossovers in formula, design, and packaging.

Here are some Makeup Brands examples:

  1. Foundation: Choose from 185 shades of foundation, including liquid
  2. Lipstick: Treat yourself to luxury lipsticks, lip gloss, and lipstick sets
  3. Eyes: Eyeshadows – Mascara – Eyeliners And Pencils – Eyeshadow Palette.
  4. Face: Foundation – Blushes & Bronzers – Concealer – Powder – Primer
  5. Lips And Nail: Find a large selection of lip colours for any look and occasion.

Lancome can be worth the money, depending on what you value. In a category where some department store lines are extremely pricy, Lancome is a good quality product that offers good results with a mid-line price point.

Top 10 Brands of Makeup in the USA 2024

However, a merger of all these companies took place before WWII, and these companies merged into one company called Revlon.

This merger occurred just before WWII, and another company merged with Revlon after WWII. The brand name of this company was Estée Lauder.

With the expansion of the cosmetic industry and exposure to people, beauty products are now widely available on various platforms in the open market.

In addition to this, some inexpensive cosmetic brands are also available for sale in dedicated online retail stores. Some of the most renowned and established outlets have also established their malls online.

Some other forms of these sellers can take the form of established outlets and department stores. A shift has been observed in the normal business trend, and people have turned to online shopping.

6. Clarins

If you are into luxury skincare, you have probably heard of Clarins. This top European luxury skincare brand started its journey in France in 1954.

The brand always tries to understand women’s needs and develops safe, naturally-obtained, highly effective skincare products.

Amongst the many reasons to get to know Clarins as a makeup brand is the brand’s values and passion. While other businesses are sometimes just in the industry to make money, Clarins cares about delivering premium beauty to women everywhere.

Clarins Group, trading as Clarins, is a French luxury skincare, cosmetics, and perfume company which manufactures and sells products, usually through high-end department store counters and selected pharmacies.

7. Maybelline New York

Maybelline, which started as a small, family-owned business, is now the top cosmetics company in America. The brand continuously delivers scientifically advanced products in the latest trendsetting shades.

Maybelline products are made in the USA. Simple products are perfect for people with sensitive skin. The pigment-rich formula is oil-free, lasts all day, and glides easily onto the skin, which is why it took home the 2018 Best of Beauty Award for the best full-coverage foundation.

  1. Foundation Makeup: Discover a range of mousse, stick, & liquid foundation makeup for women.
  2. Face Makeup: Face Makeup Products for Flawless, Even-Toned Skin
  3. Lipsticks: Discover Maybelline Lipsticks.
  4. New 2024 Makeup Products: New 2024 makeup collection and cosmetics featuring makeup.
  5. Eye Makeup: Eye Makeup, Brow, Eye Liner, Eye Shadow & Mascara
  6. Makeup gift sets & makeup kits: Browse Maybelline’s lip, face, and eye makeup kits.

8. Guerlain

Guerlain is one of beauty culture’s most established brands; daring and innovative, yet timeless and classic, they’ve been around since 1828 (almost two centuries!!).

Top 10 Brands of Makeup in USA 2024

So it’s safe to say that they’ve perfected their makeup blends and skincare products, meaning we have the luxury of walking into any Guerlain.

Since its creation in 1828, Guerlain has been exploring, innovating, and enhancing. Whether it’s makeup, skincare, or fragrance, this Parisien brand offers some of the best beauty products.

The Perfume Brand: Guerlain Guerlain is France’s oldest perfume house and the world’s greatest perfume house. … Guerlain is an incredibly powerful, storied brand in the very competitive – but very lucrative – world of perfume.

9. MAC

On the other hand, high-end products, like MAC or Bobbi Brown, often have premium formulations, higher quality ingredients, and more pigment, including more costly technologies in creating those products.

Ali-Hope says high-end makeup brands regularly utilize “advanced chemistry for liquids and dry powders.” Since its creation in 1984, MAC has been known as a global makeup artistry leader and the ultimate colour authority.

Creativity, trendsetting, and diversity are all at the root of this business, which is famous for its impressive collections and collaborations.

MAC is not a new word for makeup brand lovers. One of the leading cosmetic brands worldwide, the acronym MAC stands for Makeup Artist Cosmetics. It is popular among professional makeup artists, leading models, and actresses.

10. NARS

NARS was created to empower women to experiment and have fun with makeup brands. Today, the brand still maintains this mission and prides itself on teaching ladies to enhance their natural beauty and individual characteristics.

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Nars. Founded by makeup artist and photographer François Nars, Nars has become a favourite among those looking for the perfect mix of cool and classic.

The brand seems to be one step ahead with its innovative thinking; no wonder its products, like Orgasm blush, have become cult classics.

  • Foundation: Shop the official collection of NARS foundation makeup
  • Best Sellers Face: Visit the Official NARS Store for NARS Face Makeup, including
  • Lips: Explore the Official NARS Store for NARS’ Lip Makeup Products

Top 10 Brands of Makeup in USA 2024

Nars Cosmetics was founded in 1994 by namesake French makeup artist and photographer Francois Nars. Housed in unmistakable, matte black rubber packaging, the line is known for its luminous finishes and bold, long-lasting pigments.


Although most brands produce cheap and quality products, evading FDA rules and regulations has become possible.

In short, the organization can rightly monitor the quality of inexpensive cosmetic products. Usually, the most suspicious thing added to cosmetics and dyes is colour; most of the time, its quality is questionable.

In response, most industries, including cosmetics companies, have also lobbied the FDA. The only thing this investigative agency requires is that no injuries should be reported due to the use of these products.

The number of customers and users of these cosmetics has increased over time. This is because, in addition to the use of cosmetics and makeup for women, there is a growing trend for men to use cosmetics. This further increased the demand in the cosmetics market.

What is the number 1 makeup brand? The answer: Maybelline, New York. Since 2017, the brand has ranked highest among drugstore and prestige colour cosmetics brands.

  • Quick recap:
  • Cheap cosmetics

The online facility for buying and learning makeup has revolutionized the makeup brand industry. In this way, people become more and more aware of the ways to care for their skin and hair.

Top 10 Brands of Makeup in the USA 2024

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